PCUP, Social App & Event Touchpoint
Expansion of the PCUP service to reduce plastic waste at large-scale events.
Pcup
Expanded service system, redesigned mobile app and new physical touchpoint for outdoor events.
( TL;DR )
In a hurry? Just read this section.
PROBLEM
PCUP needed to extend its reusable smart cup service to large outdoor events. The lack of a physical touchpoint presented challenges with user onboarding and service accessibility.
APPROACH
Identified three key user groups: returning customers, first-timers and logistics operators. Focused on maximizing touchpoint exposure while minimizing queue time and number of touchpoints required.
SOLUTION
Introduced a freestanding touchpoint with a standout design. Shifted the shopping and selection experience to the app, streamlining user interactions. Addressed UX issues to enhance the mobile app, improving navigation and categorization for smoother interaction.
RESULTS
Developed a comprehensive approach to reduce queues and improve the user experience, facilitating the distribution of reusable smart cups at large-scale events. Increased the visibility and accessibility of PCUP's solution, encouraging wider adoption.
Project outcome.
An updated service system and mobile app, along with a new physical touchpoint, to extend their solution to large outdoor events.
Effectively distribute reusable smart cups to participants of large-scale events.
The smart cup enables access to the entire service. Therefore, simplifying the onboarding and purchasing experience through a physical touchpoint is essential for the success of this solution.
Who will interact with this service?
Three main types of users are involved: returning customers, first timers and logistics operators.
The selection and purchase of a product is the most time consuming part of the process and can lead to long queues.
To speed up the interaction with the touchpoint, we've moved the selection and payment processes into the application. This means that users don't need to be physically near the touchpoint and can take the time they need for these operations without bothering others.
This strategy also reduces the cost of each dispenser by eliminating the most expensive and complex elements: the screen and the payment system.
Enhancing the mobile app experience.
To identify all the issues with the current app, we created quick wireframes. This allowed us to analyze the app's structure and user experience without being distracted by UI elements.
( Current App Wireframes )
UX issues in current app.
Home
Poor information architecture.
The header is unclear and contains irrelevant information.
There is no navigation tab. The links to the main sections are only accessible from the home page, but they are not clearly defined.
Drink List
Content isn't categorized, making it difficult to find what you're looking for.
Social
The privacy toggle is given little importance.
The interface prioritizes connecting with people in your network rather than connecting with new people.
( Redesigned Wireframes )
UX improvements.
Home
Structured into four sections: “Home”, “Store” (a new addition to the service), “Drinks” and “People”, accessible via a navigation bar.
Dashboard for quick access to key information requiring regular monitoring.
Drink
Drinks are now categorized for quicker scanning. The “Offer a drink” function has been relocated from this tab to the “People” tab.
People
Visualization of your personal profile so that you are always in control of what other people can see.
Divided into "Friends" and "People at this venue".
